Category Archives: Tourism

ACRO Global Named “Best of the Web” by Maine Tourism Association

ACRO Global Named “Best of the Web” by Maine Tourism Association










(PRWEB) June 10, 2005

The Maine Tourism Association has announced that interactive marketing agency ACRO Global of Richmond and Boothbay Harbor, Maine is the recipient of their Best of the Web Award for 2005.

“We’re honored and extremely pleased to have been selected to receive this award,” ACRO Global President/CEO David Boggs said. “People in the Maine tourism industry are great to work with, and we’re glad to be seen as helpful.”

The Maine Tourism Association, with 1,700 members, is the State’s oldest and largest tourism organization.

ACRO Global is an Internet marketing agency working exclusively with the travel, tourism and hospitality industries. Specializing in online international tourism marketing – and with partners in the UK, Ireland, Germany and Canada – ACRO works with tourist boards, lodging associations, hotels, tour operators and other tourism-related organizations in North America and Europe.

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Early Registration to the 2006 Yearbook of Chinese Tourism to Europe Now Open to Tourism Promotion Boards and Tourism Service Providers in Europe

Early Registration to the 2006 Yearbook of Chinese Tourism to Europe Now Open to Tourism Promotion Boards and Tourism Service Providers in Europe










(PRWEB) August 10, 2005

As an organisation or company interested in attracting Chinese tourists, finding the most direct, effective and cost-saving method to reach your target market in China is highly prized. While many are interested in China’s outbound market it is difficult to find a direct means of promotion that is both trustworthy and reliably distributed to the decision makers and consumers of your product or service.

CContact Ltd. in partnership with the China Outbound Tourism Association (COP) is preparing to publish in 2006 a definitive information resource about Europe’s tourism potential for the Chinese outbound tourism industry. The yearbook will provide relevant and up to date information about Europe as a tourism destination for Chinese tourists and will be aimed at Chinese travel agents, tourism officials, tourism media, students of tourism studies (tomorrow’s industry) and to interested general public in China.

COP Director, Professor Wolfgang Arlt said: “Since this yearbook on Europe is published by the China Outbound Tourism Association, a non-profit organisation that cooperates closely with China’s tourism administration, it is guaranteed to be delivered directly to the top 7,000 decision makers and policy influencers in the tourism industry, including agents, associations, administrative offices and media.”

CContact Ltd. Director Roy Graff sees this publication as the best form of direct marketing. “General advertising is pointless for reaching the tourism industry in China. As the government controls the tourism policy, publications that win official approval, like this yearbook, have the most credibility in the market.”

As a reference resource, the book will contain no advertisements. Only featured articles containing useful and positive information about destinations, products and companies in Europe will be featured, as well as general information and statistics about Europe. Feature articles can be submitted by tourism promotion boards, tour operators, tour attractions and travel service providers. The editors will provide advice on suitable content for the Chinese market. A typical article is 3 x A4 pages long with text and one colour photo. The cost is €2,500. Additional page is €1,000. Front and back cover photos can be sponsored.

Articles will be accepted on a ‘first come first serve’ basis. Deadline for article submission is 30 November 2005. More information is available on http://www.ccontact.com

About CContact Limited: Providing consulting, training and representation service for Western tourism companies and tourism destinations who wish to enter the Chinese travel market.

CContact Director Roy Graff was China business development manager and e-commerce director for a leading international travel wholesaler. He spent the past three years in China developing outbound tourism.

Contact:

Roy Graff

442078719886

info@ccontact.biz

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2011 Canadian e-Tourism Awards Announces Google as Title Sponsor of the March 9 Celebration in Toronto

2011 Canadian e-Tourism Awards Announces Google as Title Sponsor of the March 9 Celebration in Toronto












Toronto, ON (Vocus/PRWEB) January 13, 2011

The Canadian e-Tourism Council, a national forum of Canadian tourism marketing executives specializing in online communications, and chaired by Rick Gaunt of Manitoba, is pleased to announce the 2nd Canadian e-Tourism Awards, an innovative awards program that recognizes individual travelers and tourism businesses for excellence in online communication supporting travel to Canada.

“We are extremely excited to have Google as the Title Sponsor for these awards,” said Carol Alderdice, Canadian e-Tourism Awards Chair.

The Canadian e-Tourism Council has a mandate to collaborate to leverage emerging media channels and web technologies in order to successfully promote Canada as a travel destination. E-Tourism awards council members represent provincial marketing organizations from around the country.

This awards program is not limited to business. This is the only awards program that recognizes individuals for telling their travel stories online. Many travelers share their stories, photos, and even videos about their travel experiences on the internet. This information is widely used and trusted by consumers in their travel research. We want to salute the most intriguing and exciting moments of travelers’ vacations and explorations in Canada.

Registration for the Canadian e-Tourism Awards is now open to individuals and businesses in a host of categories who feature, market or sell a Canadian destination, product, attraction or experience. Award criteria and applications are now available online at http://www.canadianetourismawards.com. The website was designed and is hosted by T4G Limited and will feature online nominations and voting by individuals and businesses online. Entries will be accepted for the tourism marketing awards until midnight EDT, January 30th, 2011.

The e-Tourism awards will be presented at a luncheon on March 9 at the Sheraton Centre Toronto as part of Canada’s leading online marketing conference, Online Revealed Canada, http://www.onlinerevealed.com. “Online Revealed Canada is honored to be hosting the 2nd Canadian e-Tourism Awards,” states Patricia Brusha, Co-Founder of Online Revealed Canada. “Google as Title Sponsor only reinforces the significant strides made in e-tourism marketing in Canada.”

The Canadian e-Tourism Awards will recognize individual travelers who create engaging online Canadian travel stories told through words, photos or video on social networks or individual websites and blogs and businesses that prove innovation, creativity and results in marketing Canadian travel experiences.

Unlike other tourism awards programs, nominations are free of charge and consumers can nominate and vote on all entries.

The judging will be done by the Canadian e-Tourism Council.

For more information or to nominate work, visit http://www.canadianetourismawards.com or contact Carol Alderdice (carol.alderdice(at)gnb.ca), the 2011 Chair of the Canadian e-Tourism Awards.

About the Canadian e-Tourism Awards

The Canadian e-Tourism Awards honour the best in Canadian travel experience articulation and information presence online, created by individuals and businesses around the world. Self-nominated and judged by the members of the Canadian e-Tourism Council, winners will be recognized at an awards ceremony, held during the Online Revealed conference, March 9, 2011.

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And the New Tourism Leader in Latin America is? Uruguay?

And the New Tourism Leader in Latin America is… Uruguay?











In 2009, tourism arrivals per capita equaled 61.4% of Uruguay’s population, the highest rate in Latin America.


Waterford, Ireland (Vocus) July 27, 2010

Mexico has more visitors and makes more money from tourism per year than any country in Latin America…but in the recently released Latin Tourism Index, Uruguay came out on top as Latin America’s tourism champion.

Assembled by the Latin Business Chronicle, the index assesses the total impact of tourism on 15 countries in Latin America by measuring receipts from tourism as a percent of GDP, arrivals per capita, and relative growth in those receipts and arrivals.

In 2009, tourism arrivals per capita equaled 61.4% of Uruguay’s population, the highest rate in Latin America.

“No surprise to me,” says Lee Harrison, roving Latin American editor for InternationalLiving.com and a resident of Uruguay. “Huge numbers of visitors from Argentina and Brazil vacation in Uruguay for the beaches, the low second-home prices, and the relative safety and stability of the country as a whole. And that’s not to mention the Europeans and ever-increasing numbers of North Americans who come to escape the winter. Here in Punta del Este, with a population of only 19,000, we receive over 550,000 visitors per year.”

Mexico ranked sixth on the Index, even though it is the undisputed leader in actual number of visitors and amount of receipts. The country received $ 11.3 billion in tourism receipts last year, but that accounted for only 1.3% of Mexico’s GDP.

According to Glynna Prentice, Mexico editor for InternationalLiving.com, the general size and strength of Mexico’s economy makes tourism less important in real terms than it is for smaller countries.

“Mexico is the second-largest economy in Latin America,” says Prentice. “Tourism is hugely important to the economies of particular places in Mexico. But with sectors like oil, manufacturing, and agriculture also generating huge revenues, even $ 11.3 billion from tourism amounts to a small part of the total economic pie in Mexico.”

The Dominican Republic ranked second on the Latin Tourism Index when arrivals per capita and receipts as percentage of GDP were combined. The DR has the third-highest rate of arrivals per capita and the highest rates of receipts per GDP in Latin America.

Panama, third on the Index, had Latin America’s second-highest rate of arrivals per capita in 2009 and the third-highest rate of receipts per GDP.

In growth of arrivals, Colombia took the lead in 2009, with tourism arrivals rising 10.7% to 1.4 million.

“Colombia is the Cinderella story in Latin America right now,” says Harrison. “I recently returned from several scouting trips there for International Living. The economy is thriving, the geography is some of the most beautiful in the world, and safety and stability are surprisingly good. The Colombia I saw is nothing like the image many people still have in their minds of a fiefdom of narco warlords. Colombia is shedding that old reputation and taking its place as one of the stars of Latin America.”

InternationalLiving.com has been covering Latin America for 30 years as a place for retirees and other expats to live better, healthier lives more affordably than is possible in the U.S., Canada and Europe. With editors and contributors throughout the world, International Living examines the lifestyle, culture, health care options, and economics of living abroad to help readers and subscribers get the best possible quality of life and the most value for their money.

See the full story at http://internationalliving.com/2010/07/26-uruguay-the-new-tourism-leader-in-latin-america/.

For more information:

Dan Prescher

+1 (402) 403-1941

http://www.internationalliving.com

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Tourism to Niagara Falls, NY Region On the Rise

Tourism to Niagara Falls, NY Region On the Rise











Niagara Falls, NY (PRWEB) April 2, 2007

More than 4.5 million travelers spent approximately $ 400 million in Niagara County in 2005, the Niagara Tourism and Convention Corporation (NTCC) announced today. Overall, the amount of revenue added to the local economy because of tourism likely exceeded $ 600 million in 2005.

NTCC President & CEO John Percy said that two independent analysis–one conducted by Oxford Economics and one conducted by the organization’s strategic communications firm–came to similar conclusions regarding visitation trends and spending. The data is augmented by information from the State of New York and Smith Travel Research.

In 2005, travelers spent between $ 386 million and $ 401 million in Niagara County. Spending estimates include lodging expenditures, food and beverage, retail and transportation. Hotel revenues, which account for between 14 and 19 percent of overall spending, increased 7.4 percent from 2004 to 2005, according to Smith Travel Research reports.

Tourism spending increased by 23.8 percent from 1991-2005, according to the New York State Department of Taxation and Finance.

There were 4.5 million overall visitors to Niagara USA in 2006, with 1.5 million visitors staying overnight in Niagara USA. Percy stressed that these were highly conservative estimates, and that the number is likely higher. NTCC is relying on lower estimates because of the difficulty of counting day-travelers to a border destination.

“Of course, the NTCC cannot take credit for all tourism to Niagara USA,” Percy said. “Everyone in our region–not to mention the Falls themselves–plays a significant role in attracting visitors to our destination. But we are proud of the increases we’ve seen in tourism revenues and we are optimistic about future growth.”

When it comes to employment, Oxford Economics estimates that 7,917 jobs in Niagara County are directly related to tourism, generating $ 221 million in tourism income. Of all counties in the five-county Niagara region (Erie, Genessee, Niagara, Orleans and Wyoming), Niagara County depends most on tourism for jobs. Nine percent of all jobs in Niagara County are related to tourism.

Niagara County tourism also contributes to the local and state tax base. According to Oxford Economics, Niagara County tourism generated $ 25,869,383 in local taxes and $ 19,917,371 in state taxes in 2005.

Percy presented the research at the organization’s Stakeholder’s Report Meeting on Friday, March 30. Percy also unveiled NTCC’s aggressive marketing plan for 2007, which calls for enhancements to Visitor Centers, increased outreach to the convention and group tour markets, a comprehensive advertising campaign to attract travelers from several targeted geographic areas and a media relations effort.

SOURCES:

•Tourism Economics, a Division of Oxford Economics. The Economic Impact of Travel & Tourism in New York State and Each of its Regions and Counties. September 2006.

•Tourism Economics, a Division of Oxford Economics. The Economic Impact of Travel and Tourism in New York State and the Economic Impact of the I Love New York Campaign. September 2006.

•Smith Travel Research. 3-year report on hotel revenues. February 2007.

•State of New York. Travel Spending and Taxes. March 2007.

•Campanella Communications Group, LLC. Niagara USA Economic Impact Analysis 2007. February 2007.

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Risk Removed from Online Hotel Reservations; Tourism Guide Releases New Accommodation Review System to Enhance Holiday Experiences

Risk Removed from Online Hotel Reservations; Tourism Guide Releases New Accommodation Review System to Enhance Holiday Experiences










(PRWEB) September 23, 2005

Pleppin Tourism Guides have taken a step to help travellers make better accommodation decisions, by integrating a new ‘Hotel Review System’, into their hotel reservation and tourism information website. Hoping to remove some of the risk from hotel reservation, and to develop a new community in tourism information, the team at Pleppin invite you to review a hotel today.

“We are firm believers in community’ states Greg Scowen, founder of Pleppin Tourism Guides, ‘We know that when give a little you get a lot back. That is what our hotel review system is all about. When you review a hotel at Pleppin, you are helping hundreds of visitors every day, other tourists just like you. The added bonus is that you can also access and read all of our reviews at any time, so you benefit too, from the community of reviewers around you.”

The hotel review system is open to all visitors to Pleppin Tourism Guides (http://www.pleppin.com/). It doesn’t matter of you are not a writer, if you cannot spell, or even if you write your review in another language. What is important is that if you have had a bad, or great, hotel experience, that you share it with the world so they can avoid or share in the same.

Tourism Information Guides for 25 countries are now available at Pleppin, and each of these have their own independent hotel section. All of the hotel guides are linked into Pleppin’s universal hotel review system, so it is easy to find you’re a hotel in your destination. To review a hotel, simply locate the page of your chosen hotel in the guide for the country where it is located. When you have found it, simply click on the ‘add a review’ link.

If you are searching for a hotel in a country that isn’t currently featured at Pleppin, don’t panic! Included at the generic Pleppin home page is a hotel section that contains all of the hotels available for booking through the site worldwide. With over 65,000 hotels available on the site, chances of finding the one you want are high.

For additional information, or to try the Pleppin hotel review system for yourself, visit http://www.pleppin.com.

About Pleppin Tourism Guides:

Pleppin Tourism Guides are an independent information source for travellers, developed by Greg Scowen of Diverse Media Solutions. Pleppin offers full-page directory listings at no charge to all tourism operators in the countries for which they have developed guides.

Contact:

Greg Scowen, founder/senior developer

Pleppin Tourism Guides

+41–52-343-0425

http://www.pleppin.com/

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Tourism Council to Honor Outstanding Members

Tourism Council to Honor Outstanding Members












Corpus Christi, Texas (Vocus) December 8, 2009

The Texas Coastal Bend Regional Tourism Council , at a Holiday Awards Banquet, will honor two of its members who have demonstrated exceptional commitments in the tourism industry during 2009 in his/her community and in support of the Tourism Council.

This Holiday Awards Banquet will be held at the Omni Bayfront Hotel on December 16 from 11:30 a.m. to 1 p.m. The highlight of the banquet will be the presentation of the Kay Wolf/Rob Early Award and the Barbara Sheppard Award.

Keynote speakers will include Corpus Christi Mayor Joe Adame and Keith Arnold, CEO of the Corpus Christi Convention & Visitors Bureau. Tickets are $ 15 and must be purchased by December 11. For reservations, contact Susan Oliver at 361-886-3560.

Kay Wolf and Rob Early were two people instrumental in founding the Texas Coastal Bend Regional Tourism Council in 1988. Kay was President and CEO of the Aransas Pass Chamber of Commerce for 23 years and is currently the Assistant City Manager and Planner for the City of

Hidalgo. Before he passed away in 1997, Rob Early was CEO of the Corpus Christi Convention & Visitors Bureau and later CEO of the USS Lexington Museum on the Bay.

This award was established in 1995 for professionals (CVB, Chamber of Commerce & Tourism Center paid staff members). Claire Barnhart, 2008 award recipient representing the Goliad County Chamber of Commerce, will present the 2009 award.

Barbara Sheppard was a larger-than-life icon in the Coastal Bend tourism industry remembered today for her passion for the environment, as well as the people of South Texas. Before she passed away in 2003, she and her husband were the owners of Fisherman’s Wharf, a Port Aransas deep-sea fishing and excursion boat service.

Barbara was also an ex-officio member of the Corpus Christi Convention & Visitors Bureau Board of Directors and was well known and respected throughout the state with friends in the Texas Legislature, as well as the Texas Travel Industry Association. This award was established in 1996 for a business member or volunteer (non-paid). Rachael Griffith, 2008 award recipient and Director of Sales of the Texas State Aquarium, will present the 2009 award.

The Texas Coastal Bend Regional Tourism Council has 59 members representing 18 counties in the Coastal Bend area. The mission of the Tourism Council is to promote tourism in the South Texas Coastal Bend region.

“Please join us on December 16 as we honor our industry’s best of the best and recognize their efforts to bring visitors to this area of South Texas,” said Tourism Council President Nancy Deviney.

Contact:

Nancy Deviney, President

Texas Coastal Bend Regional Tourism Council

361 547-8033

http://www.txcoastalbend.org

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Mexico?s Tourism Sector ?Sports? an Active Edge

Mexico’s Tourism Sector “Sports” an Active Edge

Chicago, IL (PRWEB) July 27, 2006

The numbers and revenue show that sports enthusiasts are increasingly traveling to Mexico to get their hearts pumping and muscles moving. Both amateur and professional athletes are contributing to the ever-continuing expansion of Mexico’s sports tourism segment.

Many sports benefit from Mexico’s natural beauty and unique backdrops, a fact not gone unnoticed by professional sporting event planners. Mexico has recently hosted many high-profile international sporting events, including Rip Curl’s Pro Search surfing event, part of the Association of Surfing Professionals’ Men’s World Championship Tour last June, and the PGA’s 2006 Champions Tour’s Puerto Vallarta Blue Agave Golf Classic last March. Upcoming events include the yearly Mexico City International Marathon in August.

Amateur athletes and sports lovers are also helping to spur Mexico’s sports sector growth. 2005 enjoyed robust numbers, with sports activities pumping approximately US$ 1.27 billion into the national economy. Several high-grossing sports activities which contributed to the impressive overall figure.

In 2005, 600 thousand golfers traveled to Mexico, generating $ 400 million.

Triathlons attracted 36 thousand travelers to Mexico, who in turn generated US$ 6 million in 2005.

In 2005, diving and relating activities produced US$ 200 million in revenue.

Sports fishing reeled in $ 500 million in 2005.

Bright future forecast for sports tourism

The increased popularity of Mexico’s sports tourism sector echoes travel developments on a global scale. The World Tourism Organization predicts that sports tourism will be the second most important travel segment by 2020.

Sports tourism’s bright future recently prompted Mexico Tourism Secretary Rodolfo Elizondo to underscore the importance of developing this segment during a national sports tourism conference.

“Sports tourism plays an important role in the evolution of Mexico’s tourism industry. As we continuously improve infrastructure and sports tourism offerings on both a local and regional level, Mexico’s position as a sports tourism destination will be solidified, more jobs will be generated and we will attract investors,” he said.

Elizondo went on to mention that Mexico’s active support of the sports tourism sector is part of Sectur’s strategy to diversify the country’s tourism offerings beyond its already-successful products like sun and beaches, nature tourism, and cultural tourism, among others.

About the Mexico Tourism Board

The Mexico Tourism Board (MTB) brings together the resources of federal and state governments, municipalities and private companies to promote Mexico’s tourism attractions and destinations internationally. Created in 1999, the MTB is Mexico’s tourism promotion agency, and its participants include members of both the private and public sectors. The MTB has offices throughout North America, Europe, Asia and Latin America.

FOR PRESS ONLY: For additional ideas, help with a story or general travel and tourism information about Mexico, please contact the MTB’s North American Press Room directly at 1-800-929-4555, by e-mail or visit our press Web site at http://www.visitmexicopress.com. To access an online warehouse of free, downloadable b-roll, visit http://www.thenewsmarket.com/visitmexicopress.

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PolyU Contributes to Reviving Tourism in Sichuan

PolyU Contributes to Reviving Tourism in Sichuan










China (PRWEB) May 12, 2009

In memorial of the 512 Wenchuan earthquake, the School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU), the United Nations World Tourism Organization (UNWTO) and the Sichuan Tourism Administration (STA) will jointly stage the Sixth China Tourism Forum in Chengdu, Sichuan Province, China, from 12 to 13 May 2009.

Soon after the devastating earthquake on 12 May 2008, the tourism experts from SHTM visited the quake-hit areas and offered advice to the tourism recovery and reconstruction efforts spearheaded by China National Tourism Administration and Sichuan Tourism Administration.

Professor Kaye Chon, SHTM Chair Professor and Director, said, “The Sixth China Tourism Forum will serve to review the School’s effort in rebuilding the tourism industry in Sichuan over the past year, and more importantly, explore the way ahead. This will help put the province back to the world map of tourist destination and win back visitor’s interest and confidence.”

Themed “Shaping the Future of Tourism”, the two-day Forum will include two keynote presentations and three panel discussions. The issues to be explored include the future development of China tourism, the underlying factors shaping the tourism trends, industry’s need for manpower, and post-crisis tourism recovery management.

The Forum has attracted a host of eminent academics, senior government officials and industry practitioners. The list of distinguished speakers includes:

Mr Xu Jing, Regional Representative for Asia and the Pacific, the United Nations World Tourism Organization
Mrs Phornsiri Manoharn, Chairman of the Board, Pacific Asia Travel Association
Prof. Kaye Chon, Chair Professor and Director, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
Ms Wang Yanrong, Vice Governor, Sichuan Province
Mr Zhang Gu, Director of Sichuan Tourism Administration
Dr Walter Jamieson, Dean of Travel Industry Management School, University of Hawaii at Manoa
Mr Andrew Jones, Guardian, Sanctuary Resorts
Mr Dave Vermeulen, Vice President, Resort Operations, Hong Kong Disneyland
Prof. Wei Xiao’an, former Director of China National Tourism Administration
Prof. Tiger Wu, Peking University
Prof. Li Yuen, Sichuan University
Prof. Zheng Xiangmin, Dean of Tourism School, Overseas Chinese University
Mr Zhou Xiaoding, General Manager, Sichuan Comfort International Travel Service Co Ltd
For more details of the Forum, please visit http://www.polyu.edu.hk/htm/conference/6ctf.

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Social Media Club Mexico Gets Ready to Position the Riviera Maya in Social Networks

Social Media Club Mexico Gets Ready to Position the Riviera Maya in Social Networks











Social Media Club Riviera Maya


Riviera Maya, Q. Roo, Mexico (PRWEB) July 26, 2011

The tourism industry in the Riviera Maya is looking to form its Social Media Club chapter to propel projects and initiatives to position the destination in social networks.

Hacienda Tres Rios Resort was the host for the informative reunion with more than 50 professionals in the tourism industry who brought with them their experience and showed interest in helping with the initiative to benefit their business as well as the Riviera Maya.

Genoveva Garcia, public relations manager for Sunset World, gave the guest a warm welcome and spoke about the benefits of social networks as an important tool in communicating the public relations´ actions as a presence in the Mexican Caribbean.

There are 940 million people around the world registered on social networks in the internet, according to a study by InSites Consulting. Some of the most popular networks are YouTube, Facebook, Twitter, Linkedn, MySpace, Meneame, Metroflog, Badoo, and now Google+.

In this sense, Karla Nuñez, Social Media Club Mexico (SMCMX) leader, highlighted the successful work that has been done by the Riviera Maya green resort Hacienda Tres Rios in sharing its triumphs and campaigns through its social networks. The resort´s efforts in social media have earned the team international awards.

Nuñez explained that Social Media Club Riviera Maya will be a community of professionals interested in the benefits of social networks in the tourism industry, sharing experiences, knowledge and developing better practices.

Among the objectives of being in this club are:

To create and develop a network of professional contacts in tourism and social media (networking). To offer relevant and appealing content about social media to the tourism industry through colloquiums, studies, cases, and links (knowledge). To observe, monitor, and analyze tendencies about the presence of tourism in social media (trending). To establish and diffuse good practices and case studies of companies and institutions in the tourism sector on social media (benchmarking). To use social media trends and tools to promote Mexico tourism (practice).

Finally, she highlighted that some of the benefits of being a part of Social Media Club Riviera Maya are continuous learning opportunities, training, networking, and a branding team for professional development.

The event concluded with a networking cocktail where attendees had the opportunity to share experiences and contacts.

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